Real Men Use Coupons – The Truth Behind the Statistics of Men Couponing

Real Men Use Coupons – The Truth Behind the Statistics of Men Couponing

Some people out there believe that men, by and large, just aren’t as coupon savvy as us gals. But, that is far from reality. According to some recent surveys, the statistics behind men couponing will probably surprise you (assuming you bought into the stereotypes and gender bias).

89% of the men participating in this survey use email coupons. Additionally, 63% of the men use in-store deals and 53% use coupons to further cut down costs. Shockingly, nearly 50% of men look for coupons and deals online these days!

So, how does this bro-shopping behavior translate to the grocery store? It is quite different compared to our past. Today, over 50% of men serve as the primary shopper in their households. 30% clip grocery coupons either from circulars or using digital coupons.

If the man in your life doesn’t coupon or shop around for the best deals, here are some easy ways to help him get started.

  1. Men CouponingDownload couponing apps to start! You can download apps such as RetailMeNot, Checkout51 and the Target Cartwheel app for all sorts of in-store savings at Target. The statistics show that men prefer coupons from mobile apps.
  2. Show him how much money he could save by couponing. Then, use those savings to purchase more exciting things such as electronics. You can save huge if you keep an eye out for sales on Amazon or Best Buy throughout the year. This could end up serving as all of the motivation he needs!
  3. Join your local grocery store’s frequent shopper club. Get the Kroger, Publix, Walgreens or CVS frequent shopper card and start saving immediately. Many of the Kroger stores offer deals on gas just by shopping at their store and using their frequent shopper card.
  4. Sign up for deals from your favorite stores online and get these deals delivered via email. You will typically get deals around the holidays and your birthday just by signing up.
  5. Keep up with your receipts after couponing for a few weeks. Show your significant other just how much you already save for the household. If you double your couponing efforts, your savings could really add up. You could even start clipping the coupons together as a fun Sunday afternoon activity. This is a great way to also start a conversation on budgeting and its importance in your household.

Finally, let’s address some of these unfair and untrue stereotypes regarding men and couponing:

Removing the stereotypes behind men couponing

Common stereotypes behind men couponing lead us to view the men who typically coupon as broke or “whipped.” Statistics disprove this.

Truth be told, men who use coupons typically posses higher intelligence, higher education, and typically earn between $75,000 to $100,000 (or more) per year. These men also tend to be parents of young children and knowledgeable in their family financing. How’s that for breaking a mold? Suck it, stereotypes!


  1. Frugal Fabulous Finds (Guest) says

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