“Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design” by David Langton and Anita Campbell
Description
Effective creative strategies and campaigns for business owners or marketers
Whether it’s on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative “stunts.” This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually.
Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways.
- Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations
- In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics
- On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps
With Visual Marketing, you’ll discover 99 powerful strategies for capturing the attention of your potential customers.
“Visual Marketing will wake up your marketing idea generator like few other books ever have—be prepared to be Wowed!”—John Jantsch, author of Duct Tape Marketing and The Referral Engine
“Cutting through the clutter with a compelling visual campaign that reflects a brand’s values is imperative in today’s business environment. The examples David Langton and Anita Campbell offer in this book are clear evidence of this essential fact.” —Ken Carbone, Chief Creative Director, Carbone Smolan Agency
My Thoughts
As many of you know, I am from the wonderful “Show Me” State, where anything and everything is advertised or campaigned in a visual way. In Visual Marketing you will learn more than 99 ways to promote your small business, increase sales, and what every person wants – “to get their name out there!”. There is nothing more effective than actually showing your readers/consumers what you have to offer; especially when you have something tangible or for us FFF fans do ~ get samples!
Every page of this book was incredibly unique, fun and offered a new idea for any person to use. I could definitely see this book being an amazing guideline for persons going into the “marketing/advertising” field. Through case studies, photos, and illustrations, Visual Marketing displays successful campaigns that won attention for small businesses in unique, compelling, and unexpected ways.
I personally learned how online games, cartoons, mobile apps, infographics and more can boost your business! In fact, I would really like to look into increasing our fan base by doing a mobile app someday 😀 When you get your logo out there, either on a banner, sticker, package or any other tangible item…you are persuading your reader/buyer to check out your company. I wouldn’t imagine it would be that difficult to create, and with help and guidance from Wendy & Melina – I know it would be a lot of fun 🙂
I would highly recommend this book to any small business owner, entrepreneurs, bloggers and surprising enough, politicians. This book will give you so many ideas that you can actually “see for yourself” how they work, why it worked, and even the success rate for each. The tips truly are priceless, and ones that you will use for the rest of your career. I was incredibly intrigued by every page, and will definitely be sharing it with all of my blogger friends!
For more information, please visit the www.visualmarketingbooks.com, like them on Facebook or purchase it for yourself on Amazon.
Post published by Melissa Roach, our Product Review & Giveaway Specialist.
Melissa is a Full Time Mom & Blogger HERE (please check out her blog!)
I received one of the products mentioned above for free. Regardless, I only recommend products or services I use personally and believe will be good for my readers.
Leave a Reply